Last Updated: 11/10/2025
Instagram Teen Accounts
2025
To reinforce teen safety and wellbeing, Instagram launched a new feature for Teen Accounts guided by PG-13 movie ratings. This on-platform campaign includes a series of live action spots combined with product-forward animations.
Agency Producers Nick Miller & Monica Mai
Live Action Production Smuggler
Director rubberband.
DP Benoit Soler
Post Matt Schaff @ Cabin
Colorist Alex Bickel @ Color Collective
Animation & VFX Hornet
Sound & Music Canja
UGC sourcing Catch+Release
Photographer Marie Tomanova
A total of seven live action spots with accompanying cutdowns in all sizes, resulting in hundreds of deliverables.
Four unique UI-animation focused spots highlighting different features/settings within Teen Accounts.
Evergreen stills for Instagram’s brand library. Shot in tandem with the live action shoot, pulling time wherever we could.